This is the 8th part in a series of discussions about topics pertinent to members of the Etsy community. And when I say “discussion” I mean “simmer down, crackie, and listen to my dulcet tones…”

Is this fair??

We often see these words, or at least this sentiment, in the business threads here at Etsy. Perhaps it’s about copying or not being featured on the front page, or what have you, so I thought this would be an interesting topic to delve in to.

But actually it’s not. The answer is, almost 100% of the time, “No.”

No, clearly it’s not fair from your perspective if you feel pissed enough about it to start a thread. And maybe whatever the situation is, it actually isn’t fair.

Life’s not fair. Death’s not fair. Love’s not fair. Business sure as shit is not fair. Continue reading »

 

This is the 7th part in a series of discussions about topics pertinent to Etsy shop owners (and other online operators of small business, I like to hope). And when I say “discussion” I mean “sweetie, you are still standing there and my drink hand is empty…that ‘s just basic math.”


Thoughts on Being an Independent Business Operator.

You run your own business – even if it’s just a small concern. In that business, you are independent, your own boss, maker of your destiny. You have struck out alone, away from the security of someone paying you, telling you what to do and calling the shots for you.


So why is it that every time you stumble upon something even somewhat new, instead of saying “Oh ho, I run my own business, I create things, I market them and I am intelligent, so let me tackle this new thing!” what you actually say is “Oohhh noooo…google analytics*…eeeewhat’s that?” and flick it with your finger, like it’s some sort of repulsive bug that crawled across your screen. And you follow this up with “Can someone please explain this for me?”

Can someone explain it for you? Continue reading »

 

This is the 6th part in a seemingly never-ending series of discussions about hot topics on Etsy. And when I say “discussion” I mean “Sshhhh….why don’t you just shut that pretty mouth of yours and make me some cake?’


Professionalism

We all like to think we offer this to our customers, and there are probably few among us who would say they don’t consider this important. And yet any time this comes up for discussion among Etsy sellers, watch the fur fly. If the vast majority of us think this is important, why is this such a hot topic?

Let me paint a scenario for you. You’re on the Etsy forums, reading some threads, learning some things, having a laugh. And then you come cross a thread about professional behavior among shop owners. It goes something like this: Continue reading »

 

Welcome to Wry&Ginger’s Lessons on How to Suck It Up in Business.

This is a series that discusses some common topics about doing business on Etsy. And when I say ‘discuss” I mean “Dear Sweet Sassy I love the sound of my own voice!”

Part 5 – Putting it out there.

It is essential that you promote your business.

It is essential that you learn to promote yourself and your product properly.

It is essential that you not flail about the virtual and real worlds, hurling business cards, tweets, freebies and adboxes about willynilly, like Santa Claus during that short but little discussed period back in ’73 when things got a bit rough and he needed a ‘vacation’ at that ‘spa’ where they ‘dried him out.’ Hang on, that last bit was supposed to be implied.

It is doubly essential that you come to terms with the idea that simply placing your business card or ad out there in no way constitutes proper promotion, let alone the possibility of a sale.

It is triply essential that you learn to couple ideas that you or others have for promoting yourself with the not-so-sexy but really important skill called critical thinking.

From my point of view, on the Etsy forums, the critical thinking chip is often missing or turned off in the brains of some who come up with ideas for promoting themselves. Thinking critically about an idea doesn’t mean that you just THINK. You must CRITIQUE. And by Gum, I do not mean what typically goes on in the critique section of the forums here at Etsy. You don’t just hand an idea over to someone to have them fondle it politely and say “that’s great!”
That is not critique. Continue reading »

 

This is part 4 in a series where I open for discussion some common topics from the Etsy business forums. And when I say “discussion” I mean “I post, you respond, I node sagely and then mock you.”

Today’s Topic:

“Look! Exposed underbelly! Let’s get her!”or  “Seriously, learn to suck it up.”

1.Business is tough and the people you will deal with in business come in a variety of personalities:

Some are super nice.
Some are mean.
Some are vaguely unhelpful.
Some are touchy.
Some are touchy-feely.
Some it really depends on their mood, state of menstrual cycle, fullness of belly, a.m. coffee intake, last night’s sleep, whether or not their boss has reamed them out today, who won the Superbowl, are their panties bunching…and on goes the list.
Some have a different point of view than you on life, politics, business, religion, sports and child rearing.

Stop letting these differences surprise you. Roll your eyes at them, sure. I do.  But don’t be aghast that there are people who are the polar opposite of yourself. It’s a big world.

2.Business is tough and sometimes people who run businesses make decisions or do things that you will not like, or agree with – some of which may be as follows:
Not to put you on the front page.
Not to pick you for a treasury.
Not to buy your stuff.
Not to agree to run their business the way you run yours.
Not to listen to you.
To make things you don’t like.

Sometimes it’s useful to speak up about about things like this. Sometimes it’s even more useful ask yourself “Is this comething I really need to complain about, or am I just being Johnny Whineypants again?”

3. Business is tough and we often make it tougher for ourselves when we forget the cardinal rule of the universe (or our solar system anyway)which is that the planets revolve around the sun, not around each of us individually:

A buyer didn’t leave you feedback? Perhaps they are NOT acutally sitting at home, staring at the soap/bracelet/plushie/hat that you sold them and obsessing about its percevied faults and maybe even plotting all manner of negative feedback. They may, in fact, be living their lives and not thinking in terms of what is important to you, Etsy Shop Owner.

Someone unhearted you? Maybe they are just sorting out their shopping list, and not acutally attempting to comment on your worth as an Etsy Shop Owner.

4. Business is tough and so should you be, to some degree:
Yes, Etsy can be a supportive community, but it’s not required to be so at the very least, don’t come into the forums wailing about your business (or worse yet your excruciating personal life) and be upset or shocked when you take a blast to the face. If you are going to put it out there, it’s fair game. I refer you back to my first two points about the wide variety of people here and their varied opinions.
There days when the snark runs rampant in here, but there are also an awful lot of people who post some pretty incredible stuff and are then shocked, utterly shocked, when opposing opinions surface. Dont’ be shocked. Suck it up.

Now, there are times when you should speak up (and we all do), but one of the best attitudes you can take about doing business with others, here and anywhere else, is pull your head out of your arse, don’t think that everything everyone else does is about you, stop worrying what others think of you, and, most importantly, sometimes just suck it up.

If you embrace this for a week or two, when you reach down and rub the skin on your soft underbelly, I guarantee you will feel it toughening up. That’s it, rub it, yeaaa…nice and leathery.

© 2011 Wry and Ginger | Seriously Funny Cards | Greeting Cards Suffusion theme by Sayontan Sinha